The Challenge:

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In the most isolated time in history, the creators of this LA-based co-living apartment were out to help people find more community and kindness, right at home. And before the doors even opened, we worked in partnership with the strategy-firm, FNDR, to start building that community.

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The Change:

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Say hello to the LA Kind Project: A celebration of kindness across Los Angeles. We invited people to nominate the true LA Kind in their lives and then collaborated with a fantastic artist, Bijou Karman, to illustrate these nominees. Posters and SWAG served to further ignite pride in the city and build a whole new kind of tribe for a new, kinder way to live.